Birthdays big and small are an obvious one - first birthdays, big birthdays like a 50th or 70th, and all their trips around the sun in between. But really, think of any life moment you might want to mark with a milestone gift: an anniversary. Getting married or becoming a parent. Even the number of years you and a friend have been thick as thieves.

Absolutely - all of the milestone books you see here can be personalised. The type of personalisation depends on the book you pick - you could add their name throughout, design a character to look like them, include facts and moments from their life, or add photos they’ll look back on with equal amounts of cheer and cringe.